Videos

Reaching out to the Asian Consumers (Doing Business in China/Asia)

Asia’s burgeoning middle-class consumers continues to offer enormous potential for quality products and services. The enhanced access to the Internet in the region has further expedited the development of online shopping and cross-border e-commerce, and has emerged with a new approach of marketing, branding and customer engagement using technology and new media. Speakers in this session shared their successful experiences in reaching out to the Asian consumers through creativity, branding and innovation. Speakers: Deborah Dawton, Chief Executive, Design Business Association Jonathan Cummings, Chairman, FITCH Design HK Elisa Harca, Regional Director, Red Ant Asia Michelle Leung, Senior Vice President, Fung Omni Services, Fung Group