Mr Perry Reynolds
Vice President, Global Trade Development
International Housewares Association (IHA)

Perry Reynolds is the vice president of global trade development at the International Housewares Association. He is responsible for international services and trade development activities, including domestic buyer recruitment. Reynolds joined IHA in 1997 when it was known as the National Housewares Manufacturers Association. From 1997 to 2014 he served as vice president, marketing & trade development, overseeing marketing and public relations, trade development and design-focused events and activities for IHA and the International Home + Housewares Show. Reynolds has experience in both the retailer and supplier sides of the supply chain, serving as a buyer and merchant for retailers in the mass market, supermarket and distributor channels before moving to housewares manufacturers EKCO and Progressive International in marketing roles.